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Big Data Marketing: Engage Your Customers More Effectively and Drive Value Pages : 208 - Edition : 0 - Type : pdf

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Big Data Marketing: Engage Your Customers More Effectively and Drive Value ( Lisa Arthur )

Shared by le kaka on 2016-07-27

Big Data Marketing: Engage Your Customers More Effectively and Drive Value ISBN: 1118733894 | 2013 | PDF | 208 pages | 4 MB Leverage big data insights to improve customer experiences and insure business success Many of todays businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess.

tags  Tags:  Big Data ,Marketing 

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